At BOV, we strive to provide you with more than highly curated vintage worldwide. Our platform is here to direct you to the best vintage styles and labels on earth by featuring them here. What do we love more than unveiling the best vintage online? The founders. We recently unearthed one of the greatest vintage designer labels, THEVINTAGEBAR, curated by founder Marie Louise Schultz, in 2017. After getting in touch with Marie Louise, she opened up to us about the success of her label in a Q+A below. Scroll on to read and unearth all of her favorite picks from TVB. Scroll below to check out our dream picks from the site as well, (we couldn't help it-SO good)!
How did the idea for the Vintage Bar start?
It has always been a dream of mine to create something that was my own – this has been a big driving factor for me. I have an education and have worked with branding within the fashion industry since I was 20, and the idea for TVB came about when I felt there was a lack of a vintage concept where there as an intense focus on branding. My background within branding has therefore played a crucial role in building The Vintage Bar’s visual identity and DNA. It is crucial that we maintain a red thread through everything we do to make sure our DNA is strong and recognizable. In fact, I believe that our particular focus on branding has helped to create our success, where we right now have gained more than 200,000 followers on Instagram and have over 259,000 visits to the website monthly.
Additionally, it was a must for me to start a brand with a focus on sustainability. There are so many factors today that are negatively affecting the environment, and fashion is one of the industries that harms the most. So for me it was extremely important to create a brand that had a well-considered approach to fashion.
What are some of your favorite designer pieces on the site now?
The classic handwoven technique from Bottega Venetta has had a huge comeback and I love it. This pink gem is a must have for the summer. In line with Fendi re-launching the Sex and the City it-bag, the Fendi Baguette, the vintage edition, is back on the agenda again and is very sought after right now. I love the classic version, but in true SATC style, this one is on my wish list.
The classic vintage Chanel flap bag, is in my eyes, a must have for any serious fashion wardrobe. The style is timeless and if you are so lucky to find it with hardware in 24k gold, it doesn’t get much better than that. It is an amazing craft and only vintage, pre-2009 Chanel bags are plated with real gold, making it a must-have for any serious collector. Check it out here.
What type of girl is the vintage bar for?
The girl (or boy) who shops at TVB is into fashion, she might very well have a conscious approach - and more than anything else, she is looking to add that special piece to her wardrobe. She’s the type of girl who is all about having a unique and one-of-a-kind style. She wants to invest more in unique and timeless fashion creations rather than seasonal trends.
How long has it been since you started TVB?
The Vintage Bar started in the beginning of 2018 in my apartment in Copenhagen. It didn’t take long before my dining room, bedroom, and entryway became involved and transformed into a showroom, office, stockroom, photo studio, etc.
The first year it was only me and one other person and now we are more than 10 people on the TVB team. It is amazing to see the company grow and to have proud and happy co-workers. It is incredible to experience that what you have dreamed of can become a reality. I am very happy to have built a team of dedicated people that I care about and that I love working with everyday.
What tips can you give to guarantee we don't end up buying fake designer
At The Vintage Bar, we strive to be the most trusted authentication source, so our community can prevent spending their hard-earned money on a fake and invest in
authenticity instead. Scrolling through designer vintage online, you come across the vintage bag of your dreams – the rare find, the crème de la crème of vintage bags, that you have been scouring web shops and boutiques for. As you click on it, crossing your fingers it is not already on someone else’s radar, you should be able to scan through as many details as possible about the product (description, photographs etc.), an authenticity guarantee and a realistic price. If a find seems too good to be true, it probably is.
So do not let yourself get into a frenzy, impulsive purchase of a designer vintage style. If there is no guarantee of authenticity, it is always best to do your research and take your time. Take every detail into account, and inspect the combination of the following elements: label, code, stamp, hardware, stitching, material, symmetry, and overall craftsmanship. The item must be considered wholly. All of the elements listed must be in sync before a bag can be declared an authentic.
It is always a good idea to buy a designer vintage item from a website that provides you with a certificate of authenticity. At TVB each shipment includes a unique The Vintage Bar Certificate of Authenticity – our written and stamped expression of its authenticity. If you ever decide to resell your piece or get your collection appraised, our certificate will prove invaluable. A good idea is also to go for a vintage purchase where you have a return period. At TVB we offer a 14-day return period. During this time, the customer can view the purchase and, if not satisfied, return it for a full refund.
Can you take us back to when you decided to launch TVB?
It has always been a dream of mine to create something of my own. When I met my
fiancé Mikael, he gave me that extra push I needed. He really believed in my idea, and wouldn’t accept it if I didn’t give it a try. The Vintage Bar started in my apartment in Copenhagen. And as mentioned before, it didn’t take long before my dining room, bedroom, and entryway became involved and transformed into a showroom, office, stockroom, photo studio, etc.
Back then, I was in charge of all the processes, from purchasing, to customer service to photography, etc. I actually hired my first employee in that apartment as well. It was super nice but "fortunately" we got our apartment back in December when I was pregnant with our daughter. TVB has become a much bigger company in so many ways. The first year it was only I and one other person and now we are 10 people on the TVB team. It is amazing to see the company grow and to have proud and happy co-workers. It is incredible to experience that what you have dreamed of can become a reality.
It is also hard work to start your own company, and it doesn’t work if you don’t love what you do or have 100% yourself in it. This is also why it is incredibly important, that the team you have around you is just right. I have invested a great deal in finding the perfect match of employees who share the same passion and dedication as myself.
Where does the most interest in TVB come from?
Our main markets are the Scandinavian countries, Germany and the US. On Instagram, our community is from all around the world. We use this social media
channel to give a personalized and inspiring experience – we want to engage, interact and activate our community as much as possible. We want to inspire them to discover their dream secondhand piece – whether they already knew it was or not.
We see many more fashion conscious shoppers now than before. Especially in connection with the blooming sustainable approach to consumption, we can clearly feel that our customers have become much more conscious and well-considered when they consume. In addition, we see a clear trend in our customers moving more and more away from "fast fashion" – and wanting to invest more in unique and timeless fashion creations rather than seasonal trends.
With over 5,000 subscribers in our waiting list system, the interest in being contacted when we get a specific style in is incredibly high. In addition to this, we are also experiencing a growing interest in customers wanting to sell their pre-owned bags to us. We are experiencing that the traditional 'use-and-throw-away' culture has been replaced by a greater awareness, as well as a desire to give the things that collect dust in one's own wardrobe, a new life with another.
Describe your personal style - Have you used that to guide TVB?
I am very aesthetic and very keen to details, maybe a little too much, but I believe this is one of the reasons The Vintage Bar has acquired such a strong and stringent visual DNA. The Vintage Bar is first and foremost built upon a visual universe. I love having the freedom to influence our visual branding and storytelling, as I am really passionate about being creative. Therefore, I also function as the Creative Director at TVB.
Supporting vintage vs new - Why is it so important to support specifically
curated vintage labels?
Climate change is a reality, and we must each make every effort to make choices that protect the environment. Circular fashion is the most sustainable choice in fashion and therefore not only important, it is a necessity!
The picks we died for (Hurry! Everything on the site is 10% off. Use code THEVINTAGEBAR at checkout only until Sunday 5/3/2020) :